Detailed description of the Good Practice
Arriva, who are contractors on the offered transport on Naestved local and service buses, have in collaboration with STS (County Traffic Company) and Naestved Municipality agreed on a so-called incentive contract as a supplement to the contract according to which they carry out transport – the contract period is 2004 – 2009 for the main contract. The incentive contract came into force on 1st of January 2006 and is valid until end of 2009.
The incentive contract in the main implies that a bonus is paid, or a penalty is deducted in relation to the development in the number of passengers on Naestved local and service bus lines. The basis year for the number of passengers is 2005.
To give Arriva a possibility of attracting more passengers, STS and Naestved Municipality have renounced part of their competence on timetables and marketing which has lied with STS until now, to Arriva. Arriva have initiated a marketing campaign in Naestved in the spring of 2006 by partly arranging some events in “Naestved Storcenter”, large advertisements on the buses, advertising in the media (newspapers and radio) and establishing a special campaign site on the Internet (“tagbussen.dk”). Furthermore, Arriva have contacted major workplaces in Naestved with the purpose of marketing public transport in Naestved, including which possibilities of transport the individual workplace has, and the costs involved.
By acting in cooperation with a private company, the municipality aimed at influencing the use of public transportation which has a lower impact on the environment. STS and Naestved municipality are very satisfied with the development, and they believe that it might very well serve as a model for future contractual obligations between the public authority and the private bus companies, so that it is solely a win-win experience for the parties.
Objectives of the Good Practice
Stimulation of the public transport and quality of service offered to the passengers.Reduction of CO2, reduction of car traffic, reduction of total traffic volume, saving on fuel consumption and fewer accidents.Time frame is 2004-2009.
Participants of the Good Practice
The municipality as main coordinator and motivator, the County Traffic company and Arriva(contractor transportation company).
Target group of the Good Practice
The urban population and the citizens that daily used their cars to move around the city.
Funding of the Good Practice
The agreement between the municipality and the County Traffic Company over letting Arriva to manage the advertisement campaigns, and increase its share of transportation market( in general Buses) has lead to better incomes for the Company Arriva.
More Details of the Good Practice
During the first 5 months of 2006, the local buses and service buses have had an increasing number of passengers of approx. 3% (about 30,000 more passengers), which means that a bonus of approx. 100,000.- DKK has been paid to Arriva. Arriva pass on part of the amount to the local bus drivers, so that they do also feel motivation and a share in the responsibility for the project.
UBC Environment and Sustainable Development Secretariat
Vanha Suurtori 7
FIN-20500 Turku, Finland
Data sources and references
UBC Environmental Awards 2007.