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Sustainable housholds


Detailed description of the Good Practice

The purpose of the project was to contribute to the Agenda 21 in Schleswig-Holstein through the promotion and development of sustainable consumption in private households. Over the period of 6 months, the households tested how far a day-to-day life following Agenda 21, (ecologically, economically and in a socially compatible manner), is possible today.

  • sustainable lifestyle
  • awareness raising

Objectives of the Good Practice

The purpose was to make the households aware of their consumption related behaviour.

Participants of the Good Practice

The joint project involved representatives from Ministry for Nature, Environment and
Forestry of the Land Schleswig-Holstein, BUND Regional Association (for Fehrmarn and Föhr), District of Plön, and the cities of Elmshorn, Eutin, Kiel and Lübeck.

Target group of the Good Practice

The project targeted the citizens.

More Details of the Good Practice

The project offered the 26 participating households an active part in Agenda 21
through personal contribution. It gave them public recognition through representation in the media, an offer of free,intensive, unpatronized support and individually prepared consultation, tips for cost-saving measures and for the enhancement of good health, a folder with free info materials and activity tips, social recognition and involvement through activities with regional groups, and feedback enabling them to see their own measurable results.During the six months, the private households tested tips and offers for long-term effective housekeeping. They discovered possibilities for improvement and new initiatives, gaining practical experience which was conveyed to the public by continuous reporting in the media. For the various areas of activities they received the ‘Green Thread’: individual advice. The participants held five meetings, which were organised successively for the areas of waste disposal, mobility, nutrition, energy and water, and clothing.

These meetings offered them an opportunity to be advised, and to exchange views and knowledge, e.g., of the ex-change/sharing of products, equipment and private services in terms of neighbourly co-operation, car sharing, etc. Each region offered at least three excursions, which could also be taken to any activities outside the five project area (e.g. direct sales outlets, regional offers, exchange circles, unemployment initiatives, ecological-garden projects etc.). Also the involvement of sponsors/co-operation partners, e.g., public utilities, direct sales outlets, or retailers of natural cosmetics was possible.The households set their own targets. Suggestions concerning social, economical
and ecological effects were offered and justified - what do I bring about and what do I gain bychanging my behaviour?

The suggestions were offered at the beginning of each respective project phase as tips on how to proceed. Participants were also encouraged to develop their own ideas. The question was not to be perfect, but to try out a little but with sustained efforts, rather than to try out a lot and thus be unsuccessful. The targets were environmental and social compatibility, living well rather than possessing a lot, preference of regional goods and preference of durable and easily repairable goods.

Available files

Data sources and references

Baltic Cities Environmental Bulletin 2/1999