Integration of Car-Sharing
Detailed description of the Good Practice
Car-Sharing is a tool for sustainable and energy efficient urban development. It gives an alternative to car-ownership – and supplements the environmentally friendly modes of transport. It is a kind of ‘mobility insurance’ for cases when other modes are not sufficient. The integration into intermodal
chains and into urban development is key factors of the further development. Within the moses project, the factors of growth are explored in real life.
This case study describes the experience of car sharing in Bremen from an environmentally orientated club of about 30 people in 1990 to a market-based company with more than ore than 3100 clients in 2003. This Bremen experience was successfully transferred to Belgium, which demonstrates the repeatability of car sharing.
Objectives of the Good Practice
The development of Car-Sharing shall allow access to a car without owning one. The result is a more efficient use of resources, in particular of urban space. The ‘pay-as-you-drive’ system gives additionally an incentive to drive fewer cars and use more the environmentally friendly modes of transport. This will lead to a reduction of energy consumption and emission of noise, local pollutants and of CO2.
The reduction of the number of cars is a crucial element to regain street space in order to improve the urban environment and to make our European city a liveable place – also for families with children etc.
Participants of the Good Practice
Target group of the Good Practice
Funding of the Good Practice
In Bremen, cambio is working on the market and not depending on subsidies. There is a support by the City for awareness measures and for some technological developments – as the City of Bremen wants to achieve further independence from the car and to relieve the urban environment.
More Details of the Good Practice
Car-Sharing already exists in Germany, Switzerland, Austria, the Netherlands and in small-scale operation in some other European countries. More than 100.000 people already use that modern service in Europe! But the potential is much larger. Bremen has already more than 13 years of experience. Car-Sharing has started 1990 as an environmentally orientated club of about 30 people –
sharing 3 cars - and has developed to a market-based company – certified with the official German eco-label. More than 3100 clients use now (data January 2004) the modern service in Bremen - tendency increasing. With the co-operation of Car-Sharing providers in several German Cities under the umbrella of cambio, the efficiency of the service has increased. One call-centre, one Internet
portal (www.cambiocar.de) and the availability of cars also in other Cities (to be reached by train...) have improved the user-friendliness.
The operator cambio is a private enterprise – owned also by a lot of their customers. There is a good cooperation between the City of Bremen (Department for Construction, Environment and Transport) and cambio. Car-Sharing became part of strategies for environmentally friendly transport and for sustainable urban development. For example – there are first Car-Sharing station on public
streets as part of a model project to reduce car-dependence in urban neighbourhoods. There is also a good cooperation with the Public Transport operator BSAG – offering joint tariffs for the Public Transport season ticket with the access to Car-Sharing.
technologies and services. The use of smart-card access is the main standard, which allows also good combinations with electronic payment and ticketing applications for Public Transport.
Unfortunately there is no common Car-Sharing standard over Europe. With the development of cambio in Germany, and Belgium, there is a first trans-national smart-card and booking standard.
The co-operation of Public Transport and Car-Sharing has made much progress. Several studies show that Car-Sharing is also an element of a good customer relationship management. Car-Sharers spend more for Public Transport.
Documentation and documents
The European moses project (www.moses-europe.org)
Freie Hansestadt Bremen, Senator fuer Bau, Umwelt und Verkehr
(Ministry for Construction, Environment and Transport)
Main contact moses-Project / Michael Glotz-Richter, Tina Klingberg
Address: Ansgaritorstr.2, D 28195 Bremen
Web Site: www.bauumwelt.bremen.de
Data sources and references
(Accessed April 12, 2010)